Company executives and marketing teams are leaving behind their traditional marketing playbooks. Hunting down customers through outbound marketing is now a thing of the past. The old marketing strategies are now obsolete, giving room for advanced, efficient inbound...
A business website is the online face of your company. It represents the brand, the products, and even your company culture to future employees. Your website is the first place leads go when checking out a product or service they’ve heard about. It’s also...
Digital marketing continues to evolve rapidly, and the transformations that are taking place in this era would seem impossible a few years ago. Initially, marketing teams had to gather leads and manage them manually, and they would do this effectively. However, this...
Email marketing might seem a little bit old school in the age of social media. However, email marketing still has the best ROI (About $42 for every $1 spent). Despite crowded inboxes, people still pay attention to emails as long as it’s done right. It’s a...
In order to create effective content for your website and social media accounts, you need a plan. You wouldn’t try to launch your business or open a new store without a solid plan in place: a schedule of when you need to accomplish specific tasks and how they...
The Importance of Website SEO Audits An SEO audit offers business owners and marketers a tremendous amount of information. After an audit is performed, it’s easy to start assessing the strengths and weaknesses of your brand’s website. Gaps in your...
