Company executives and marketing teams are leaving behind their traditional marketing playbooks. Hunting down customers through outbound marketing is now a thing of the past. The old marketing strategies are now obsolete, giving room for advanced, efficient inbound methodologies to rule the roost.
Whether you’re just joining the digital marketing field or you’re an established, tech-savvy inbound marketer, you’ve likely heard about HubSpot. The inbound marketing approach is fast gaining popularity among small and established businesses and promises plenty of benefits to your marketing efforts.
What Is HubSpot?
This is a cloud-based CMS (content management system) that offers developers and marketers the right tools to create unique websites designed to offer a great customer experience. The platform allows you to optimize the website for conversions, create valuable content, and gain performance insights from a central point.
The inbound marketing platform allows companies to efficiently reach and attract audiences, convert leads, close deals, and ultimately increase their bottom line.
The solution achieves this objective by combining several functionalities and allowing sales and marketing teams to manage all operations on a single platform. The activities include content creation and sharing, social media activities, lead capture, workflow automation, sales pipeline mapping, customer relationship management, and performance tracking.
In the long run, you’ll be better equipped and prepared to manage your company’s sales and marketing campaigns efficiently. What’s more, you’ll be able to nurture leads through the buyer’s decision journey with ease. No more misaligned teams or information in silos – everything’s happening in one place.
Why HubSpot Might Be an Excellent Platform for Your Company
In the current market flooded with inbound solutions, why are more organizations and businesses going the HubSpot way? Here are the primary reasons:
An all-in-one marketing platform
One of the most significant challenges of working with other CMS solutions is the different tools and systems you’ll have to use once to achieve a common goal. HubSpot CMS eliminates this with the out-of-the-box, all-in-one solution that relieves you the burden of complex integrations. The platform handles all the moving parts in your inbound marketing, from lead generation and nurturing to conversions.
Abundant Marketing Resources
Being an all in one platform, HubSpot has everything your marketing team requires to stay focused. You’ll get a CRM, CMS, social scheduling tool, email marketing solution, an ads tool, an SEO tool, a chat tool, analytics, and many more. Everything you require for effective, inbound content creation is included in the Marketing Hub package.
Marketing teams now require data-driven campaigns that demonstrate cause and effect more than ever. Of course, the task of managing and interpreting the data isn’t as easy, but HubSpot CMS simplifies the way you gather metrics on your website. All the tools come with basic analytics for efficient dashboard reporting of inbound campaigns.
Excellent Search Engine Optimization Features
SEO is a complex concept. Various tools and solutions can help enhance your website visibility. However, you can’t always get it right if you’re not an expert or if your team is small. Fortunately, HubSpot SEO offers the basics to minimize complexity. You can use it to track rich keywords, publish optimized content, and improve your search engine rankings.
When using complex services and solutions, you’re bound to experience issues. HubSpot helps you solve the problems easily thanks to the numerous ways of accessing real support and a comprehensive knowledge base on the platforms blog section. What’s more, you can choose from a wide range of networks and groups for insights or rely on HubSpot agencies like us for help.
An Easy-to-Use Platform
When it comes to user experience, HubSpot CMS wins hands down. The platform has a visually appealing user interface that’s also user friendly and easily navigable. Your main inbound marketing goal is to provide great content to as many visitors as possible. The platform allows you to focus on the content by offering features such as dashboards, editors, content strategy, and calendar to keep you organized. All these are easy to understand and operate.
Numerous Third-Party Integrations
HubSpot CMS continues to grow more popular by the day, and more B2B and B2C companies are shifting to the platform. Other digital service platforms and organizations have noticed the trend. These third parties have used HubSpot’s API to generate a wide range of integrations, which is a significant boost to the platform’s functionality.
An Excellent Tool for Lead Reporting
One great reason for the growing popularity of HubSpot is that you can access vivid insights into the specific needs, behavior, and interests of every contact. You’ll also learn crucial information like how long they’ve been browsing on your website, amongst other vital details. What’s more, the platform allows you to ascertain how much each visitor to your site is worth after combining both your online and offline contacts.
It’s the Right Tool for Inbound Marketing
Outbound approaches or the push marketing strategy mainly focus on pushing products and messages in prospects’ and customers’ faces. But you don’t want to include this strategy in your main marketing campaign. HubSpot focuses on pull marketing, a practical approach that helps you establish a loyal following that draws clients to your content and products.
The Bottom Line
Bloggers and hobbyists who wish to maintain simple, niche websites can leverage WordPress and other CMS solutions. But if you run an organization with a digital marketing team, your content management system’s hands-down choice should be HubSpot.
Whether you’re just starting up or are an established, giant multinational, the platform will always provide everything you require and none that you don’t. Considering the CMS solution is informed by big brains in the digital marketing space, the platform will always align with the highest inbound marketing standards.
If you’re looking for experts to help with WordPress, HubSpot CRM platform, and other forms of inbound integration, then you’re on the right website. We are reputable industry experts with the right resources and talent to deliver custom, user-focused B2C websites.
Contact us today and get the help you need.