A Content Management System makes it possible for you to edit or entirely change your website’s appearance without the use of code, and WordPress happens to be a popular choice for businesses. WordPress is a CMS software that enables you to create, edit, organize, and publish content; although it is mostly used for publishing, it … Read more
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10 SEO Trends For 2019 and How To Implement Them
There is no such thing as mastering SEO. SEO is adaptive, responsive, and massive. It never stops. Google will always keep updating the algorithm and various tools we use to achieve search superiority. Black-hat marketers will try to cheat, the algorithm will update. New widgets and page-ranking AIs will be designed, the algorithm will update. … Read more
Ten Requirements for Building a More Engaging Website
Six (not 10) Requirements for Building a More Engaging Website The word “engagement” is being tossed around in the website building community quite a bit of late. Though we all understand the word means getting others to pay attention to; understand; remain interested in, and enjoy the information we are offering, many of us do … Read more
6 Reasons to Use Custom Plugins
A good content management system (CMS) does many things out of the box, but harnessing its full power requires add-on software. WordPress calls these additional units plugins. Magento calls them extensions. In Drupal they’re modules. In each case, they work with the CMS’s API to add functionality. They support e-commerce, analytics, integration with other applications, … Read more
Winning Hotel Guest Loyalty From Groups with Custom Package Services
There is nothing more valuable to a hotel then loyal return customers. Every time a guest walks through your door, the goal is to so thoroughly cater to their needs and delight the senses that they want to come back to your venue every time they’re in town. From business travelers who always want a … Read more
Top 10 Reasons to Perform a Website Performance Audit
A slow, clumsy website drags down business. Users don’t have much patience with slow pages, and they’ll give up on ones that take too long to load and display. Bad design and performance will also affect how search engines treat them, and fewer people will visit the site. A website performance audit lets you discover … Read more
7 Benefits of a Custom CMS Theme
There is no doubt that it’s necessary for your business to have an online presence in order to capture the attention of prospective and current customers. While social media is certainly a good idea, it’s not enough. Every company, no matter how large or small, must have a website in order to be taken seriously. … Read more
What is Platform Strategy and Why Does it Matter?
As online technology continues to rapidly advance, the options for creating and building digital platforms are expanding and becoming more complex. These digital advances are both creating opportunities and challenges for modern enterprises. As a solution, many organizations are starting to focus more on optimizing their platform strategy. In an effort to help, let’s examine … Read more
Can You Integrate Alexa Skills with WordPress?
The idea of Alexa working with WordPress might sound strange if you’re used to using Amazon Echo as a voice command for online shopping or other tasks. However, Alexa is expanding to numerous areas now, including WordPress. This all start thanks to WordPress offering an open-source plug-in called VoiceWP. Otherwise known as Alexa Skills, the … Read more
Content Migration Best Practices When Changing to a New CMS
As your company grows and evolves, it’s necessary to upgrade the technology that you rely on to manage and maintain data, such as converting to a new CMS. As one of your most valuable assets, it’s vitally important that you make every effort to preserve the integrity of your data and protect it from loss, … Read more