Despite some myths to the contrary, Hypertext Preprocessor is still a prevalent programming language and the most widely used on the web. Fundamentally, PHP is an open-source server-side scripting language
Today’s websites have evolved far beyond mere digital brochures; they now serve as essential pieces in a business’s playbook and powerful tools for generating and growing revenue. However, businesses often
Very few people want to navigate to a website and be confronted with tons of ads. It’s not that advertising no longer has a place in digital media; it’s just
CMS vendors play a vital role in crafting our digital world, giving brands the tools they need to create and manage content across different platforms. Today, we’re diving into the
If there’s one compass that guides businesses and content publishers, it’s website analytics. Imagine setting sail on vast oceans without a map or direction. That’s the business world without analytics.
Tracking website metrics and Key Performance Indicators (KPIs) is no longer an option but a necessity for marketers today. If you want to gain valuable insights into the effectiveness of
A customer journey is an individual path that a customer takes when acquiring, engaging with, and then retaining your product. Of course, in reality, it’s often not so linear —
After a single hour outage on your business website, you may have a higher cost than you think. Just one hour of downtime could cost your business thousands of dollars–and
After establishing your eCommerce business, you will start growing year after year, and there will come a day you have grown so fast that you cannot keep up with your
The reason why at least 39.5% of all websites use WordPress is because the CMS is highly secure, fast, customizable, super responsive, and SEO-friendly. So, if your website isn’t powered by WordPress,
If you’re looking to build a website for your business, you’ll likely be choosing between building the site on a Content Management System (CMS) using Open Source, a paid/proprietary product
As internet access and adoption are swiftly increasing worldwide, the number of online buyers keeps rising every year. In 2020, more than two billion customers bought goods or services online, and during
You Can’t Optimize What You Don’t Measure You’ve implemented all the optimizations from this series. Infrastructure is solid, caching is
Why Security Matters More at Scale At low traffic, security breaches affect hundreds of users. At enterprise scale, breaches affect
Why Personalization Breaks Everything You’ve optimized caching. Your site serves millions of cached pages instantly to anonymous visitors. Performance is
WordPress-Specific Optimization You’ve optimized infrastructure, caching, and assets. But WordPress itself needs optimization too. At enterprise scale, WordPress configuration details