Publishing Was Supposed to Be Easy, Right? Every platform promises to make publishing easy… until you log in.
Wix says drag-and-drop.
Shopify says anyone can launch a store.
WooCommerce says it’s flexible.
Then you actually log in and suddenly you’re in a cockpit full of toggles, plugins, and pop-ups asking:
“Are you sure you want to edit this?”
This one’s for the marketers and product teams fighting their CMS instead of creating content.
The Illusion of Simplicity
In Wix, you start with a clean page builder and three weeks later you’re managing five “Apps,” two analytics tags, and a pop-up that blocks your own editor.
Shopify? Same story. It’s all fun until you try to edit a theme and suddenly you’re staring at Liquid code like you just got dropped into The Matrix. What started as “simple” turns into “simple-ish, with support tickets.”
When Marketing Needs IT’s Permission
The biggest lie every CMS tells: “You won’t need a developer.”
In WooCommerce , you want to change a checkout field? Hope you know PHP.
In BigCommerce or Salesforce Commerce Cloud, even changing a banner image feels like filing a ticket with NASA Mission Control.
What was supposed to be self-service now requires dev reviews, QA approvals, and a lot of creative patience.
CMS Bloat = Creative Drain (and Performance Pain)
You’ve got how many SEO plugins? Four analytics integrations? A personalization tool that promises “AI magic”? And now your page takes six seconds to load.
By the time you hit publish, you’re half marketer, half sysadmin. The CMS was built to empower creators, but somehow it’s exhausting them instead.
If your marketing team has a Slack channel called #cms-complaints, this one’s for you.
So How Do You Fix It?
When the CMS becomes the enemy, it’s not about picking a new one. It’s about fixing the experience. Here’s a quick way to start improving your Creator Experience this week:
Step 1: Log Your Frustrations
Pick a day and write down the details of every single CMS frustration, from confusing menus to missing permissions. The more detail, the better.
Step 2: Record Screen Shares
Take the top three to five most painful tasks and record short videos of yourself trying to complete them. This will make your pain points crystal clear.
Step 3: Share with Your Dev Team
Send those clips to your developers or product owners. Seeing the real-world friction you deal with will spark immediate, high-impact fixes. Even small UI tweaks or workflow changes can make a huge difference.
The Bigger Picture: Creator Experience Matters
At Ndevr, we know your tools should empower creators, not exhaust them.
That’s why we evaluate Creator Experience as part of our 3E Framework—alongside Audience Experience and Developer Experience. Because in the end, your content workflows should feel dialed in, not dragged out.
Want to Go Deeper?
If your CMS feels like a bottleneck instead of a tool, we can help.
Drop a comment, send me a message on LinkedIn, or reach out through ndevr.io/contact.
Let’s make your CMS work for your team again.
