Is Your Website Holding You Back?
At some point, every company or platform has to take a long, hard look at its website and ask itself, “Is my site holding my business back?” Is it outdated or slow? Perhaps it just doesn’t look all that great.
A redesign can sound like a daunting task. It can cost anywhere from a few hundred dollars to thousands (Forbes, 2025). It can take weeks. Not to mention all the growing pains of shifting to a new site for your manufacturing company. However, the flip side of continuing with an outdated site could cost you more.
There are several commonalities you’ll find in websites in need of a redesign. Many of them have a poor user experience (UX), meaning your clients and potential clients aren’t exactly enjoying their visits. They often also have a non-responsive design that doesn’t translate to a mobile device screen. You’ll also see a drop in SEO rankings. All of these issues can lead to a high bounce rate, low conversion rates, and lower your online presence, which in turn, can lead to lost sales and dropping revenue for your business.
If you think this could be you, then it might be time. We’re here to walk you through the process to see if your website would benefit from a full-on redesign.
When Is It Time for a Website Redesign?
It’s probably the question currently burning on your mind — how do I know my website needs a redesign? What’s more, how often should I redesign my site?
There is no one-size-fits-all answer to those questions, though there are certainly some signs that you can keep an eye out for that will signal a redesign is on the horizon. Experts recommend an overhaul every three to four years (Global Reach) to keep up with changing trends.
We’ll cover the basic triggers here, but if you need a more in-depth look, you can check out these six reasons why you should upgrade your business website.
Rebranding
If your company is doing a complete overhaul of its identity, message, and visual elements, then you’re going to need to redesign the website. Anything new cannot be properly conveyed through the framework and messaging of an outdated website. Or one that no longer aligns with the new direction of your company.
Your website needs to reflect the brand changes. It is, after all, the primary way you present your brand and your company’s image to the world. So yes, a significant shift in branding means you’re going to need a new website.
Tech Debt
Tech debt, also known as technical debt, code debt, or design debt, is essentially the cost of additional rework caused by choosing a quicker, simpler solution now over a more robust and scalable approach that would initially take longer.
Still confused? Here’s an illustration.
Let’s say last year, you opted for a refresh of your website, rather than a full redesign, because you could launch faster and it would cost less. While yes, the site was launched faster, it didn’t actually fix all the major issues. Since then, you’ve been putting Band-Aids on problems that probably wouldn’t have popped up if you had opted for a full overhaul of your website. That’s money wasted.
It’s choosing speed over quality, and it’s another reason you might want to consider a full redesign. If you feel like your business is constantly shelling out for little fixes, it’s probably time. While redesigns generally cost more up-front than a refresh or small fixes here and there, over time, they could save you money.
Falling Behind Competitors
Website development is a constantly changing, cutting-edge industry, with new trends and features popping up all the time. More than that, when it comes to the manufacturing industry, there are always new, specific features and trends developing as well. If you’re stuck with an old, outdated design, it can be difficult or even impossible to add new features like an AI chatbot or online scheduler to your site, meaning you’re falling behind your competitors. You can bet successful companies are keeping up with the changing trends and moving forward.
If you find yourself hearing about new functions and features coming out that you want to add to your website, but can’t, it’s likely time to consider a full redesign.
Poor Analytics
Analytics are probably one of the biggest indicators that your website is ready for a design overhaul. There are a number of areas here to look at. If you have a high bounce rate, your overall traffic is down, and users are spending less time on your website, it’s probably time to think about it. Other analytics to look for are slow load times, low conversion rates, high exit rates on key pages, and poor mobile responsiveness.
Redesign the Right Way: Strategy First
Ndevr takes fragile systems and turns them into reliable, high-performing platforms. With our 3E Framework, we can build a smart and scalable redesign for your website. We go beyond quick patches and focus on addressing the root causes of platform fragility.
By focusing on the Audience Experience, Creator Experience, and Developer Experience, we can redesign your site so that it has a competitive edge. You will have a platform that is not only balanced but can support growth and scale up with your operations.
Audience Experience: We look at the design and functionality from the customer perspective, making changes that will lower any frustration your audience might have experienced with the previous design. This means going in and eliminating interface bottlenecks, optimizing load times, streamlining navigation, and implementing a responsive design that works across all devices.
Creator Experience: Not only are we looking at design from the user’s perspective, but we also look at it from your perspective, creating a site that is easy to navigate for you and your employees. We streamline workflows and eliminate any inefficiencies that slow down your team’s productivity.
Developer Experience: Our design approach also includes thinking about infrastructure and security. We create a strong infrastructure for your site, as well as implement any security measures that will keep your platform from failing as well as meet regulatory compliance. This involves optimizing database performance, implementing monitoring systems, and creating scalable architecture.
Avoid Common Redesign Pitfalls
Committing to a redesign is merely the first step. Once you’ve started on this project for your manufacturing platform, the work is just getting started, and there are a few things to keep in mind so that all that effort and money don’t go to waste.
- Skipping audits: Before beginning any design project or redesign, it’s incredibly important to do a website audit, as well as potentially an SEO audit and performance audit. This will show you any weaknesses or areas for improvement that need focus in the redesign.
- No SEO plan: It’s important to incorporate SEO early in your website to ensure that your site is getting picked up by search engines. You must have an SEO plan before you start so that all of your content aligns.
- Siloed decision-making: You want to avoid having different departments make designs without talking to each other. This could create a disjointed design and website, leading to inconsistencies, suboptimal outcomes, and a lack of overall strategic alignment.
- Putting aesthetics over functionality: While you do want a website that looks sleek and nice, you don’t want to focus so much on this that it negatively affects how the site functions or how users navigate it.
- Not making sure design strategies align with business goals: Ultimately, you want a website that supports your business goals. It’s important to have clear, measurable goals for your design initiatives.
Client Success Story
In this case study, Ndevr was asked to help one of our clients from the planning stage, and we worked closely with their team, guiding them through the design and creating something that was on par with web standards and responsive.
The client initially created a new design that didn’t meet these thresholds, nor did it meet their users’ needs. Most came from the mobile site, meaning they were in need of a responsive design that could function across devices. Additionally, the delivery of the design and assets was delayed, which left very little development time before the launch date. They had also missed some sections of the website that needed to be redesigned.
We provided guidelines to our client that they could then use with the designer to create a website that followed web standards and was responsive. We also worked with the sections of the site previously missed with the redesign. We applied the color scheme and global elements to the missing designs to create cohesion across all pages of the site.
The redesign was ultimately successfully launched. Our client saw an increase in traffic and user engagement, as well as other positive effects on various metrics, such as site speed.
Ready for Redesign? Start Here
Are you ready to take that next step? Reach out to us and schedule a free discovery call.
