There is no such thing as mastering SEO. SEO is adaptive, responsive, and massive. It never stops. Google will always keep updating the algorithm and various tools we use to achieve search superiority. Black-hat marketers will try to cheat, the algorithm will update. New widgets and page-ranking AIs will be designed, the algorithm will update. … Read more
Development
6 Reasons to Use Custom Plugins
A good content management system (CMS) does many things out of the box, but harnessing its full power requires add-on software. WordPress calls these additional units plugins. Magento calls them extensions. In Drupal they’re modules. In each case, they work with the CMS’s API to add functionality. They support e-commerce, analytics, integration with other applications, … Read more
Top 10 Reasons to Perform a Website Performance Audit
A slow, clumsy website drags down business. Users don’t have much patience with slow pages, and they’ll give up on ones that take too long to load and display. Bad design and performance will also affect how search engines treat them, and fewer people will visit the site. A website performance audit lets you discover … Read more
7 Benefits of a Custom CMS Theme
There is no doubt that it’s necessary for your business to have an online presence in order to capture the attention of prospective and current customers. While social media is certainly a good idea, it’s not enough. Every company, no matter how large or small, must have a website in order to be taken seriously. … Read more
Can You Integrate Alexa Skills with WordPress?
The idea of Alexa working with WordPress might sound strange if you’re used to using Amazon Echo as a voice command for online shopping or other tasks. However, Alexa is expanding to numerous areas now, including WordPress. This all start thanks to WordPress offering an open-source plug-in called VoiceWP. Otherwise known as Alexa Skills, the … Read more
What is Lambda? Serverless Computing in the Cloud
Cloud technology continues to evolve quickly in how information becomes uploaded and in general application architecture. One of the biggest advances comes from AWS (Amazon Web Services). Their Lambda is slowly changing everything in how we do cloud computing thanks to not having to rely on a server. This is likely to become a standard … Read more
The Importance of Coding Standards
Programmers too often think of coding standards as something imposed by people with nothing better to do. Sometimes they give lip service to the idea but ignore the standards in practice. Neglecting them has real consequences when it comes time to maintain code. If it lives up to a set of standards, developers have a … Read more
Building Applications for Serverless Architecture
“Serverless” technology can greatly simplify software development and deployment. Amazon’s AWS Lambda and Microsoft’s Azure Functions let developers deploy code without having to deal with provisioning and scaling. At the same time, they enjoy substantial cost savings. Serverless, aka FaaS The name “serverless” is a misnomer. The code runs on a server, of course. Some … Read more
Gutenberg: The Re-Invention of WordPress Editing
The WordPress team has decided that its editor needs an update. Most people who create content for websites would rather not deal with HTML and CSS. The Gutenberg editor, which will be standard in WordPress 5.0, will bring editing into a new age. It’s available now as a plugin. You just download, install, and activate … Read more
Switching to HTTPS: The Chrome Update Deadline
Those of you still using HTTP sites are in for a big change occurring on June 30 of this year. If you’ve ever used Chrome as your main browser, they’re going to enact changes to block all HTTP sites in favor of sites using HTTPS. While this might sound shocking that a major browser will … Read more