The major challenge was to replicate the current design and functionality on the new platform while creating an adaptive and responsive experience.
The site also needed to integrate Marketing Automation to convert casual users to customers by targeting their experience from their preferred brands.
We reviewed the existing site and made recommendations on how to best account for screen sizes to reduce the overall complexity of the site and simplify the user experience.
We integrated Adobe Target, which managed the targeted content when a specific profile was viewing the site.
HealthyEssentials.com is now on more maintainable and performant solution providing improved conversions for consumers looking to find valuable coupons for their favorite J&J brands.
Our improvements were critical as the new site was 3 times faster, making marketing automation possible.